Online business ventures need a different set of a marketing strategy than usual ones, SEO or Search Engine Optimization is one such method. The digital world works on keywords, lots, and lots of people use search engines like Google, Bing, or Yahoo! to look for specific information that could be related to your business. What SEO does is help these users find the relevant website, developing a good SEO strategy helps you draw this consumer traffic to your business and improve your sales and revenue.
WHAT IS SEO?
SEO stands for Search Engine Optimization. It’s the process of increasing the quality and quantity of website traffic by increasing the ranking and visibility of the website on search engine results through non-paid organic search results.
Let’s explain it a little further.
The work of a search engine is to find quick and accurate results that give you the information you are looking for. As a part of this process, search engines are capable of identifying and ranking the information on a given website according to quality and relevance. This is where SEO plays its part. If your website is adequately optimized, the chances are that the search engine will rank your website higher.
SO HOW DOES SEO WORK?
It’s all well knowing the definition of SEO, but the real question is, how do you use it to boost your website’s ranking?
For that, we need to know what exactly do search engines look for and the factors that affect their ranking.
All search engines use a sophisticated algorithm to determine the relevance and accuracy of a website, for example, Google. Google plays the dominant role in the search results you would like to target and is also responsible for most of the search engine traffic in the world.
Google follows an extremely complex algorithm and is constantly updating lots of things regarding how they rank a website. Not going to the sophisticated algorithm; what you need to know is the steps that you can take to improve the ranking of your website. So here they are:
● Publish quality content
Excellent and relevant content is the first test of any website ranking. Nothing can substitute quality content. Content designed especially for your target user improves site traffic and authority. So work on your content writing skills.
● Know your keywords
Research the keywords relevant to your website. What would the customer search for if they were looking for your product? Make sure to use the keywords on your page, build links. Instead of putting a link titled “Click here” use the keywords as the link title.
You can also use emphasis highlights on the keywords, like, bold, italics, or heading tags.
Don’t overdo the use of your keyphrase or emphasis; it hampers the quality of the content. You still want your content to look natural.
● Update regularly
Make sure to update your content regularly; outdated content loses its authenticity. Regularly updated content makes for one of the leading indicators for the website’s relevancy.
These are some of the basic steps you can take towards improving your search engine optimization.
Now that you know what SEO is and how it works, you must be wondering why should you go to the trouble of optimizing your website.
WHY IS SEARCH ENGINE OPTIMIZATION IS IMPORTANT?
➔ Organic search makes up most traffic for websites.
Organic search plays a significant part in a website’s performance. More than half of a website’s traffic is through search results and the rest by paid marketing strategies.
Sound SEO strategies help your website stay at the top rankings and hence gain more visitors.
Research shows that links beyond page 1 of a Google search result are rarely clicked; most users never go to the second page.
To keep your website on the page 1, you need to update and optimize your website for different search engines.
Since Google makes up for 75 percent of the searches done online, following their guidelines is a must. Obviously, the other 25 percent is also important.
So what you need is to keep up to the latest SEO strategies and tools.
➔ Target audience.
Unlike other marketing strategies, SEO targets the audience that matters. Paid advertisements will be available to people who might not be looking for your products.
SEO helps you improve your ranking, so you show up in the search results for people who are specifically looking for services or information that you provide.
➔ Better Return on Investment (ROI)
If you generate 1000 visitors from paid ads that show up as ads on top of the search results, only 2% of those visitors might convert to sales.
Visitors generated from SEO tools have a higher chance of turning into sales as these are the users that came looking for the products you sell.
This also increases the chance for sale and the profit you gain, and you probably will make a sale worth much more than what you pay for every click.
➔ It’s a cheaper and longer investment.
Organic search results are essentially free. With a little bit of effort and the minimum cost, you pay for SEO; you can gain more consistent and profitable traffic on your website. Unlike other ad links that show up anywhere and might just be clicked on by mistake.
It also removes the need for you to have ads on thousands of website across the web.
Once a website gets a good ranking, it’s not so easy to drop down suddenly so you can invest in SEO and rest assured for a while, unlike paid ads. The traffic created through SEO is a long term investment; it won’t drop easily.
➔ Better credibility and trust.
Once you have a good SEO strategy and your website ranks among the page 1 websites, the trust, and credibility of your website increases. A website that shows up in the immediate Google search result feels more trustworthy and hence attracts more customers.
➔ Stay on top of the competition. Take advantage of the customer data access.
The benefits of SEO is rapidly being acknowledged, and your competitors are probably using it, so the organic search visitors are going to their websites instead of yours. Keep up with the updates and develop your SEO skills to stay on top of the competition.
SEO also gives you access to your customer’s data, what are they searching for, and in what words, you get the analytics of the number of visitors and search counts. Take advantage of this data to optimize your website.
The benefits of SEO are endless. It’s affordable, and it creates quality traffic. If you want to grow your business, SEO is the wisest marketing investment to make. Talk to A expert now